![]() Liu also told the newspaper that 'a vast majority of our customers are very happy with their tattoos and their fade.'Įphemeral marketing materials uploaded to its website in February 2021, viewed using an internet archive, reveal that at the time the company used the tagline: 'Finally, a tattoo without regrets. ![]() Liu told the New York Times that 'some customers will just take the initial tag line at face value.'Īs of last summer he said the company had 'started to be more deliberate about how we drive home a message about variability.' shortened tattoo healing times,' he wrote. 'We've increased tattoo ink transfer to the skin leading to. 'We now expect based on the most popular tattoo design and placement choices that 70 percent of all Ephemerals will disappear in under two years and others longer,' he said.Īlthough it may be no consolation for those that got their tattoos back in 2021, Liu also said in the statement that chemical engineers working for the company were constantly revising its ink formulation to result in faster fading. initially the company claimed tattoos would last between nine and 15 monthsĮarlier this month, as the company continued to come under attack, the CEO Jeff Liu published a public letter clarifying that their tattoos may last longer than a year or 15 months but assured them they would eventually fade entirely. Another person uploaded an image of what he claimed was an ephemeral tattoo on the back on his calf which was applied 15 months prior.
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